Archival Pigment Print on 315gsm Hahnemühle Photo Rag Baryta Paper
Each is signed, dated and numbered on the front.
Edition Size: 20
Available in the following sizes:
Print Size: 37" x 45"
Framed Size: 48” x 51" (122 cm x 129.6 cm)
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Framed in David Yarrow's custom black ash frame with white archival mat and UV protective acrylic.
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David Yarrow's Statement about CARA:
When a known photographer leaves this world, there is never the time or the space to remember too much of his or her work. There tends to be just 3 or 4 iconic images that transcend over the overall body of work, that will always be remembered. It is these 3 or 4 shots that define a career. I am not sure where my career will take me and I am not sure whether I have taken an iconic image yet - I will let others decide. But I do know that this photograph, which has been unveiled today as part of the TAG Heuer, Don’t Crack Under Pressure campaign is probably the most powerful shot that I have ever taken. Yes, it was a commercial shoot with one of the world’s most famous women, but I think it goes beyond that and the image will be coveted by collectors. It grabs the eye and then holds it in a vice like grip. Everything about the work is viscerally powerful. I look back on that day with great emotion and there are so many people to thank. None more so than the British icon that is Cara Delevingne She is - of course - stunning, but she is also authentic and intelligent and couples this with admirable work ethic. Furthermore, on this day, she was incredible brave and fittingly did not “crack under pressure”. This image is not manipulated - there was 5 yards between her and the lion. At no stage did she show tension or anxiety and that made my job so much easier. I think a key to the image was the reasonably powerful directional late afternoon sunlight, as the shadows on both Cara and the lion are so consistent that the authenticity of the image can’t be questioned. In the morning, the light was flatter and therefore the lion and Cara were not as visually linked as they are here. This campaign would not have been possible without the help of Kevin Richardson in South Africa and I thank him for the awareness he brings to the plight of the lion in Africa. We know each other so well and that day in December in South Africa was the culmination of a trust that has built up over 5 years of working with each other. Finally, I would like to thank Jean-Claude Biver - the genius behind TAG Heuer - and Valerie Grande for always wearing a smile.
DAVID YARROW BIOGRAPHY:
Born Glasgow, Scotland in 1966., David Yarrow took up photography at an early age and as a 20-year-old found himself working as a photographer for The London Times on the pitch at the World Cup Final in Mexico City. On that day, David took the famous picture of Diego Maradona holding the World Cup and, as a result, he was subsequently asked to cover the Olympics and numerous other sporting events.
Yarrow’s evocative and immersive photography of life on earth is most distinctive and it has earned him an ever growing following among collectors. He has firmly established himself as one of the bestselling fine art photographers in the world, with the limited edition prints regularly selling at over $70,000 and with recent work selling in the six figures at auction.
At the Sotheby’s photography auction in London in May 2017, Yarrow’s iconic image from South Sudan – MANKIND – was sold for $75,000, the highest of the 100 lots in the show. In April of 2018 year David’s image “The Wolf of Main Street” sold for $100,000 and was the highest bid for piece by a living photographer. Most recently “78 Degrees North” went for an even more impressive $110,000.
In 2016, Rizzoli New York published Yarrow’s latest book – Wild Encounters – with a foreword written by HRH The Duke of Cambridge (Prince William). The book was awarded “Art Book of 2017” by Amazon and has already sold out a second print run. All Yarrow’s royalties from the book continue to be donated to Tusk, the leading British NGO that focuses on animal conservation in Africa.
Philanthropy and conservation are central to David Yarrow’s passion to document the animal and human world in a fresh and creative way. In 2019 charitable donations from the sale of David’s images exceeded $2.5 million.
David Yarrow is brand ambassador for Land Rover and UBS Bank; he is European ambassador for Nikon Camera. In December 2017 he shot Tag Heuer LVMH’s latest “Don’t Crack Under Pressure” campaign with model and actress Cara Delevingne. In January 2019, David collaborated with American icon Cindy Crawford.
In September 2019, Rizzoli published Yarrow's 368 page photography monograph, showcasing 150 of David’s strongest images from the past two years. The book features a foreword written by global NFL star Tom Brady and an afterword written by American cultural icon Cindy Crawford. All royalties from this book will be donated to conservation charities Tusk, in the UK and WildAid, in the US.