Once Upon A Time...
ONCE UPON A TIME...
Los Angeles, California 2019
Archival Pigment Print on 315gsm Hahnemühle Photo Rag Baryta Paper
Each is signed, dated and numbered on the front.
Edition Size: 12
This limited edition print by David Yarrow was photographed at the intersection of Lasalle and Madison Streets in front of the Chicago Board of Trade with a wolf and supermodel Josie Canseco.
Available in two sizes:
Print Size: 41" x 54"
Framed Size: 48” x 61 (122 cm x 155 cm)
Print Size: 60" x 80"
Framed Size: 67” x 87” (170 cm x 221 cm)
Framed in David Yarrow's custom black ash frame with white archival mat and UV protective acrylic.
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David Yarrow's Statement about ONCE UPON A TIME...
My plan was to find a section of Sunset Boulevard emblematic of Hollywood - it needed to be familiar to all and have some depth. After a great deal of walking up and down, we chose a spot 200 yards east of the entrance to Chateau Marmont, because the billboards looking west were large and well positioned and the hotel and the hotel sign are so iconic. The bend in the road also helped give the frame a compositional balance that I could not find on other sections - such as Sunset Plaza. In my head it was always going to be a wide angle shot.
To shut the road down meant shooting first thing on a Sunday morning - which worked as we knew the best light would be sunrise if we were shooting towards the Pacific. Equally, I did not want the sun to rise too much as it would be tough on both the wolf and the model’s eyes. Of course, the model was not your run of the mill model - it was Alessandra Ambrosio - one of the world’s most photographed women. She has a very special look and is so easy to work with.
The photograph is as I wanted - very LA, very West Hollywood and jammed with reference points. It’s a little crazy, a little La La Land, but that was the goal. Most of all, to the best of my knowledge, it’s authentic. No one can try and copy it now.
"Once Upon a Time ...”
DAVID YARROW BIOGRAPHY:
Born Glasgow, Scotland in 1966., David Yarrow took up photography at an early age and as a 20-year-old found himself working as a photographer for The London Times on the pitch at the World Cup Final in Mexico City. On that day, David took the famous picture of Diego Maradona holding the World Cup and, as a result, he was subsequently asked to cover the Olympics and numerous other sporting events.
Yarrow’s evocative and immersive photography of life on earth is most distinctive and it has earned him an ever growing following among collectors. He has firmly established himself as one of the bestselling fine art photographers in the world, with the limited edition prints regularly selling at over $70,000 and with recent work selling in the six figures at auction.
At the Sotheby’s photography auction in London in May 2017, Yarrow’s iconic image from South Sudan – MANKIND – was sold for $75,000, the highest of the 100 lots in the show. In April of 2018 year David’s image “The Wolf of Main Street” sold for $100,000 and was the highest bid for piece by a living photographer. Most recently “78 Degrees North” went for an even more impressive $110,000.
In 2016, Rizzoli New York published Yarrow’s latest book – Wild Encounters – with a foreword written by HRH The Duke of Cambridge (Prince William). The book was awarded “Art Book of 2017” by Amazon and has already sold out a second print run. All Yarrow’s royalties from the book continue to be donated to Tusk, the leading British NGO that focuses on animal conservation in Africa.
Philanthropy and conservation are central to David Yarrow’s passion to document the animal and human world in a fresh and creative way. In 2019 charitable donations from the sale of David’s images exceeded $2.5 million.
David Yarrow is brand ambassador for Land Rover and UBS Bank; he is European ambassador for Nikon Camera. In December 2017 he shot Tag Heuer LVMH’s latest “Don’t Crack Under Pressure” campaign with model and actress Cara Delevingne. In January 2019, David collaborated with American icon Cindy Crawford.
In September 2019, Rizzoli published Yarrow's 368 page photography monograph, showcasing 150 of David’s strongest images from the past two years. The book features a foreword written by global NFL star Tom Brady and an afterword written by American cultural icon Cindy Crawford. All royalties from this book will be donated to conservation charities Tusk, in the UK and WildAid, in the US.